You don't have to be too aggressive with it in order for it to be valuable. I can think of several good uses for this. The most obvious would be centurions or devs on top of that LOS blocking ruin in the middle of the board, or a squad of jump marines with flamers, out of LOS on the flank to distract you from the three scout squads that has infiltrated in to cover on the other side.
All depending on the board of course.