I like that they're using the Golden Daemon again.
Doing a quick mashup of the contents (though that's a little hard due to how they package the tufts) pretty much any way you slice it, compared to their usual prices, these boxes are a good discount (for instance, to recreate the above box, which retails at 45.50 - I did a list that cost 65.05...albeit this mashup contains extra tufts, but even without the tufts it's a price saving) So I'm pretty content with them - I'm not likely to ever buy one, but as a start up, as long as you want to stick within the GW universe of modeling supplies, it's not a bad deal at all.