When I started I loosely went down the Kabal of the Poisoned Thorn due to having a surplus of blue paint really! But after trying the model I realised I didnt like the black with blue highlights, didn't work for me. So instead I dry-brushed blue over the black then highlighted and I loved it.
The mistakes that I and I'm sure most collectors have done in the past is picked something then after a year or two thought, I wish I did another colour scheme or they don't like the look of the army. So the solution is to research I think, pick something that you can do well to your painting abilities and that you like the look of. Neat is always better then overambitious!
But aside from that, do some research, look in the aphiotic gallery for some awesome inspiration. You can maybe draw from one of the established colour schemes and then declare that its an offshoot of that Kabal or something if it concerns you! I would always advocate picking a theme which you like, don't rush into it. Maybe practice on the raider passengers that you get. Try a few schemes and find one that you like. You can bend the fluff around what you do to suit really and thats perhaps a good thing! For example I love my Salamanders army, but I think the normal colour is too dark, I want them to be a tone or two brighter and that's what I've done and they were a joy to paint and I love the look of them!
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Delicious and Coven-Baked for your Pleasure
A very slow, 30K Salamander Distraction Log: VULKAN LIVES